Spend rising, results flat
How it's fixed
- Check tracking first, then campaign structure
- Cut placements and audiences that do not pay
- Move budget to what converts
- Home
- Services
- Growth and partnerships
- Paid ads management
Growth and partnerships
Meta, TikTok and Google Ads, built on clean tracking
Campaigns on Meta, TikTok and Google Ads, built on clean tracking from day one, so budgets move toward what actually brings leads, calls and sales.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Paid ads management problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Platforms optimizing on the wrong event
How it's fixed
- Optimize toward qualified leads or sales
- Send values where possible
- Retest bidding
Creative fatigue
How it's fixed
- Plan regular creative tests
- Track results per creative
- Refresh before performance drops
No clear testing plan
How it's fixed
- Test one variable at a time
- Set budgets and stop rules
- Record what was learned
Lead quality poor
How it's fixed
- Tighten targeting and forms
- Send quality data back to platforms
- Track leads through to sales
Reporting nobody can read
How it's fixed
- One simple weekly view
- Spend, leads, sales and cost per result
- Clear next steps
What's included
My Paid ads management services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Account setup
Accounts, pixels and conversion events ready to scale.
Campaign structure
Campaigns built for testing and scaling.
Audiences
Targeting built from your real buyers.
Creative testing
A steady plan for testing ads.
Conversion APIs
Server-side events for better optimization.
Budget management
Spend moved toward what converts.
Reporting
Clear results by campaign and creative.
Tracker connection
RedTrack or Voluum as the source of truth.
Integrations
- Meta
- TikTok
- Google Ads
Microsoft Ads
RedTrack
- GA4
How it works
How my Paid ads management service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Understand your goalsA quick call or brief about what you need and where things stand.
- Step 02Review what existsI look at your current setup, accounts or pipeline before changing anything.
- Step 03Agree the planScope, timeline and price agreed in writing before work starts.
- Step 04Do the workBuilt or managed inside your own tools, with clear names and notes.
- Step 05Test and checkEverything tested with real data before you rely on it.
- Step 06Report and improveClear updates, or a handover guide for one-off projects.
Ready to improve your Paid ads management results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Paid ads management questions
Which platforms do you manage?
Meta, TikTok and Google Ads, with tracking set up properly first.
Do you work in lead gen?
Yes, including home services, insurance and other lead gen verticals.
How is ongoing work priced?
Monthly, with a clear scope agreed before work starts. See the pricing section for plans.
Do I keep my ad accounts?
Yes. Everything runs in your own accounts, which you keep.