Ad platforms miss conversions
How it's fixed
- Send events from your server as well as the browser
- Use Conversions APIs for each platform
- Deduplicate browser and server events
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- Services
- Analytics tracking
- Server-side tracking
Analytics tracking
Server-side tracking
Server-side tracking with a server Google Tag Manager container on your own subdomain, sending events to GA4, Meta, TikTok and Google Ads from your server, so ad blockers and browser limits stop costing you conversions.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Server-side tracking problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Short cookie lifetimes
How it's fixed
- Serve tracking from your own subdomain
- Use first-party cookies
- Check attribution windows
Slow pages from many tags
How it's fixed
- Move vendor tags to the server
- Keep one lightweight browser tag
- Check page speed
Data sent without consent
How it's fixed
- Respect consent signals on the server
- Filter data per platform
- Document what is sent
Consent and privacy settings missing
How it's fixed
- Set up consent mode for UK and EU visitors
- Block tags until consent where needed
- Document what data is collected
Nobody trusts the reports
How it's fixed
- Agree one definition for leads and sales
- Label where each number comes from
- Build the views your team actually uses
What's included
My Server-side tracking services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Server container
A server GTM container on your own subdomain.
Web container
Browser tags sending events to your server.
Platform tags
GA4, Meta, TikTok and Google Ads from the server.
Deduplication
Matching event IDs on browser and server.
Consent
Consent respected before data is sent.
Testing
Events checked in each platform.
Documentation
A short note of every event and tag.
Ongoing support
Help as you add pages, funnels and platforms.
Integrations
Stape
- GTM
- GA4
- Meta
- TikTok
- Google Ads
How it works
How my Server-side tracking service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Audit what existsI review your current Server-side tracking setup and list what is missing or wrong.
- Step 02Plan events and goalsWe agree the events, key actions and values that matter.
- Step 03Build the setupEverything configured in Server-side tracking, cleanly named and organised.
- Step 04Connect platformsServer-side tracking linked with your ad platforms, store and tracker where needed.
- Step 05Test everythingEvery event and tag checked in debug or preview mode.
- Step 06Hand overA short guide so your team can read and maintain it.
Ready to improve your Server-side tracking results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Server-side tracking questions
What does server-side tracking actually fix?
It recovers conversions lost to ad blockers and browser limits, and gives ad platforms better data to optimize on.
Do I need my own server?
You need a hosting service for the server container, like Stape or Google Cloud. I set it up and connect your subdomain.
Is it worth it for a small site?
Usually it pays off once you spend meaningfully on ads. I can tell you honestly if it fits your volume.