Meta under-reports conversions
How it's fixed
- Add the Conversions API next to the Pixel
- Send events from your server or tracker
- Check Event Match Quality
- Home
- Services
- Paid ads tracking
- Meta Ads
Paid ads tracking
Meta Ads tracking and Conversions API
Meta Pixel and Conversions API set up together, with fbclid, _fbp and _fbc passed correctly and events deduplicated, so Meta sees every real conversion and optimizes on it.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Meta Ads problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Duplicate events
How it's fixed
- Use one event ID for Pixel and server events
- Fire each event once
- Check deduplication in Events Manager
Purchases on hosted checkouts missing
How it's fixed
- Capture fbclid and browser IDs before checkout
- Send the purchase from order data
- Test with a real order
Wrong optimization event
How it's fixed
- Pick the event closest to revenue
- Send value and currency
- Align with your tracker
Platform and tracker numbers never match
How it's fixed
- Align conversion definitions and windows
- Pass the same IDs to both
- Explain the gaps that are expected
Lead quality never reaches the platform
How it's fixed
- Send qualified leads and sales back as events
- Include value where possible
- Optimize campaigns toward them
What's included
My Meta Ads services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Pixel
Pixel and standard events placed properly.
Conversions API
Server events from your site, CRM or tracker.
Deduplication
Matching event IDs on browser and server.
Match quality
Customer data hashed and sent to improve matching.
Tracker connection
RedTrack or Voluum sending conversions to Meta.
Testing
Events checked in Events Manager.
Value-based conversions
Sale values sent so bidding favours revenue.
Ongoing monitoring
Checks that events keep firing as your site changes.
Integrations
RedTrack
Voluum
- Shopify
- Stripe
GoHighLevel
- GTM
How it works
How my Meta Ads service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your Meta Ads trackingI check your current tags, events and conversion settings in Meta Ads.
- Step 02Pick the right eventsWe agree which events matter most and what values to send.
- Step 03Set up browser trackingPixel or tags placed correctly, directly or through GTM.
- Step 04Add server-side eventsConversions sent from your server or tracker to recover lost data.
- Step 05Test and deduplicateEvents checked in Meta Ads with deduplication confirmed.
- Step 06Hand over and monitorA short guide, and checks that tracking keeps working.
Ready to improve your Meta Ads results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Meta Ads questions
Do I need the Conversions API if I have the Pixel?
In most cases, yes. Browsers and ad blockers stop many Pixel events, and the Conversions API fills those gaps from your server.
Can my tracker send conversions to Meta?
Yes. RedTrack, Voluum and others can send conversions to Meta, and I set that up with the right IDs.
Will this change my ad results?
Better data usually helps Meta optimize, but results depend on offer, creative and budget too.
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