Conversions not recording
How it's fixed
- Check the UET tag and goals
- Fix triggers and event values
- Test with UET Tag Helper
- Home
- Services
- Paid ads tracking
- Microsoft Ads
Microsoft Ads (Bing) tracking
Microsoft Ads conversion tracking with the UET tag, msclkid capture and offline conversion imports, so campaigns on Bing optimize on the leads and sales that actually close.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Microsoft Ads problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Leads close offline
How it's fixed
- Capture msclkid on forms
- Import closed deals as offline conversions
- Send value with each sale
Duplicate goals
How it's fixed
- Review goals and counting
- Remove duplicate tags
- Align with your other platforms
Imported Google campaigns tracking badly
How it's fixed
- Check tracking templates after import
- Fix final URL suffixes
- Test clicks end to end
Platform and tracker numbers never match
How it's fixed
- Align conversion definitions and windows
- Pass the same IDs to both
- Explain the gaps that are expected
Lead quality never reaches the platform
How it's fixed
- Send qualified leads and sales back as events
- Include value where possible
- Optimize campaigns toward them
What's included
My Microsoft Ads services
Pick what you need. Every quote is built around your setup and agreed before work starts.
UET tag
Tag placed directly or through GTM.
Conversion goals
Goals with the right counting and values.
msclkid capture
Click ID stored with each lead.
Offline imports
Closed deals sent back to Microsoft Ads.
Tracker connection
Tracking templates for your tracker.
Testing
Goals checked before you rely on them.
Value-based conversions
Sale values sent so bidding favours revenue.
Ongoing monitoring
Checks that events keep firing as your site changes.
Integrations
- GTM
RedTrack
Voluum
- HubSpot
GoHighLevel
How it works
How my Microsoft Ads service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your Microsoft Ads trackingI check your current tags, events and conversion settings in Microsoft Ads.
- Step 02Pick the right eventsWe agree which events matter most and what values to send.
- Step 03Set up browser trackingPixel or tags placed correctly, directly or through GTM.
- Step 04Add server-side eventsConversions sent from your server or tracker to recover lost data.
- Step 05Test and deduplicateEvents checked in Microsoft Ads with deduplication confirmed.
- Step 06Hand over and monitorA short guide, and checks that tracking keeps working.
Ready to improve your Microsoft Ads results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Microsoft Ads questions
Can I copy my Google Ads tracking to Microsoft Ads?
Partly. Campaigns import easily, but tags, goals and tracking templates need checking after import.
Do you track calls from Bing?
Yes. Calls can be tracked and closed deals imported back with the msclkid.
Is Microsoft Ads worth it?
For many lead gen and insurance offers it brings cheaper, high-intent traffic. Good tracking shows you quickly if it pays.
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