Conversions not reaching Outbrain
How it's fixed
- Pass ob_click_id through your tracker
- Send S2S conversions back
- Test a conversion
- Home
- Services
- Paid ads tracking
- Outbrain
Outbrain tracking
Outbrain tracking with the pixel or server-to-server conversions, the ob_click_id passed through your tracker, and section and publisher data captured for placement decisions.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Outbrain problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
No publisher-level data
How it's fixed
- Pass section and publisher macros
- Store them in your tracker
- Report by placement
Cost mismatch
How it's fixed
- Sync or pass cost
- Check the cost model
- Compare daily totals
Double counting
How it's fixed
- Choose one main conversion source
- Remove duplicate pixels
- Check reports
Platform and tracker numbers never match
How it's fixed
- Align conversion definitions and windows
- Pass the same IDs to both
- Explain the gaps that are expected
Lead quality never reaches the platform
How it's fixed
- Send qualified leads and sales back as events
- Include value where possible
- Optimize campaigns toward them
What's included
My Outbrain services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Tracking URL
Macros for click ID, publisher and section.
Pixel or S2S
Pixel events or server conversions set up.
Tracker connection
Outbrain set as a source in your tracker.
Placement data
Publisher and section data you can act on.
Cost
Cost synced or passed where possible.
Testing
Real clicks and conversions checked.
Value-based conversions
Sale values sent so bidding favours revenue.
Ongoing monitoring
Checks that events keep firing as your site changes.
Integrations
RedTrack
Voluum
Binom
Keitaro
Everflow
How it works
How my Outbrain service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your Outbrain trackingI check your current tags, events and conversion settings in Outbrain.
- Step 02Pick the right eventsWe agree which events matter most and what values to send.
- Step 03Set up browser trackingPixel or tags placed correctly, directly or through GTM.
- Step 04Add server-side eventsConversions sent from your server or tracker to recover lost data.
- Step 05Test and deduplicateEvents checked in Outbrain with deduplication confirmed.
- Step 06Hand over and monitorA short guide, and checks that tracking keeps working.
Ready to improve your Outbrain results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Outbrain questions
Which is better for Outbrain, pixel or S2S?
With a tracker, S2S is usually more reliable. The pixel works for simple direct setups.
Can I see which publishers convert?
Yes. With publisher and section IDs passed to your tracker, you can see what pays.
How long does setup take?
Usually one to two days, including tests.
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